B2B Technology
Marketing for long cycles, technical buyers and complex decisions.
We embed into B2B technology businesses as their dedicated marketing function, building the content, campaigns and brand presence that educates buyers, builds authority and keeps your business front of mind across a long and complex sales cycle. We understand technical audiences, long buying journeys and the multiple stakeholder decisions that define B2B technology sales. We hit the ground running because we have been here before.
In B2B technology, your marketing needs to do the heavy lifting before your sales team ever makes contact. Most B2B tech companies underinvest in that work and pay for it in longer cycles and lower conversion rates.
The B2B technology businesses we work with typically have strong product and delivery capability but inconsistent marketing. Content goes out sporadically, the website talks about features rather than outcomes and there is no coordinated strategy tying everything together. Deals take longer than they should because buyers are not warmed up before sales reaches out. We build the marketing function that fixes that.
Everything your B2B technology business needs to build authority, generate pipeline and shorten the sales cycle.
Strategy and planning
We develop your marketing strategy around your ideal buyer, your competitive landscape and your commercial objectives. Clear messaging, sharp positioning and a plan that actually connects to revenue.
Content and thought leadership
Regular content that educates your target market, builds authority and keeps your brand visible across the buying journey. Articles, whitepapers, case studies, social content and email, all working together.
Search and visibility
SEO and paid search that gets you in front of buyers actively looking for solutions like yours. Intent driven and optimised for qualified enquiry, not just traffic.
Social media and brand
Consistent presence on the platforms your buyers are actually on. We build your brand, grow your audience and position your leadership team as the voices worth listening to in your space.
Lead generation and campaigns
Targeted campaigns across Google, Meta and LinkedIn that drive qualified enquiries from the right kind of clients. Not just volume, but the right fit for your offering.
Email and nurture
Automated and manual email sequences that keep warm prospects engaged, move cold leads back into conversation and support your sales team with the right content at the right time.
Who it
is for
You have a strong product but your marketing is not generating the pipeline your sales team needs
That's me
Your sales cycles are longer than they should be because buyers are not warmed up before the first conversation
That's me
You are producing content sporadically and there is no consistent strategy tying everything together
That's me
You have tried agencies before but they did not understand the technical audience or the B2B buying process
That's me
You want a dedicated marketing team that operates like an internal function and takes full ownership of the pipeline
That's me
Latest Reviews
"It worked out really well for us... I definitely recommend the 360 degree package. It just gave us the flexibility we need to make sure that we got the projects completed on time..."
"they free up our time so we can focus on what we do best. The team are all friendly and easy to work with and have certainly removed a lot of stresses with their ongoing support and quality of work."
"I engaged Shuttle to do our marketing because it was clearly obvious to us that we needed some expertise... it's been nothing but exceptional."
"Shuttle catered to all the types of marketing, which is what we needed... I recommend Shuttle to potential clients, and I already have."
